Canon PhotoYou Digital Magazine
Responsibility for the design and direction of this Canon sponsored print and digital magazine gave me the unique opportunity to work with some of the best photographers in every genre throughout the world. It was hugely successful for the client in building up a strong loyal community around the magazine by utilising a vibrant social media network with a 100,000 plus follower presence. Researching and showcasing the best amateur Canon photographers that could be found on sites such as flickr and 500px helped in establishing the magazine as dedicated to all Canon users of every level of expertise and interest. PhotoYou was translated into 4 languages and the template was later adopted by other regional Canon offices.